Q4 2020 Performance of Top Theme Parks Apps in Australia

In the fourth quarter of 2020, theme park enthusiasts in Australia engaged with their favorite park apps with varying intensity. Data provided by Sensor Tower offers a snapshot of the performance of these applications on a unified platform, encompassing both iOS and Android users.

Village Roadshow Theme Parks saw a notable increase in downloads, starting the quarter with 10 thousand downloads and peaking at 20 thousand by the year's end. The app's weekly active users followed a similar positive trend, growing from 10 thousand to over 20 thousand.

Despite generating no revenue, SeaWorld experienced a surge in downloads from a modest 80 to 300 by the final week of December. The weekly active users also mirrored this upward trajectory, increasing from under 100 to over 200.

The Disneyland® app maintained a steady revenue stream throughout the quarter, with earnings fluctuating slightly between 5 and 30 dollars weekly. Downloads showed a mid-quarter spike of 100, while active users ranged from 1 thousand to around 1,300.

My Disney Experience also generated consistent revenue, with a notable peak of 40 dollars in mid-December. The app's downloads remained relatively stable, with a slight increase to 50 by the quarter's end, and active users hovered around the 500 mark.

Lastly, Universal Studios Hollywood™ saw low engagement levels with no revenue reported. Downloads ranged from 20 to 50, while active users showed a decreasing pattern from 300 to under 300 by the close of Q4.

For more comprehensive insights and detailed app analytics, Sensor Tower's platform remains a valuable resource for understanding app performance trends in various markets and sectors.